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DM News'
Deliver:
Tips on
Preparing
Mail
Careful
preparation
of mail
helps
ensure
accurate,
safe
delivery.
Preparing
mail
according
to U.S.
Postal
Service
standards
lets the
piece be
processed
more
efficiently.
The most
important
element
to any
mailing
is the
correct,
complete
and
accurate
address.
Addressing
also
should
include
a return
address,
correct
ZIP code
and
clear,
legible
writing
or
printing.
The USPS
classifies
mail by
the way
it is
prepared,
based on
how
efficiently
the mail
can be
processed
on
postal
service
equipment.
Preparation
also
affects
the rate
charged.
There
are
three
categories:
Machinable:
Mail
that has
an
accurate
address
and can
be
processed
on
equipment
is
“machinable”
and
eligible
for
discounted
presort
rates.
It must
meet
specific
standards,
including
size,
shape
and
weight.
Nonmachinable:
A
surcharge
can be
placed
on mail
that
does not
meet
machinable
standards.
Non-machinable
letters
require
extra
steps
when
mail is
sorted.
Examples
include
mail
that is
polybagged,
polywrapped
or
enclosed
in
plastic
material
or has
clasps,
strings
or
buttons.
Automation:
Postage
discounts
can be
applied
if the
mail
piece
meets
automation
standards,
is
machinable
and
displays
the
correct
barcode.
To
receive
automation
rates
for
cards
and
letters,
all
pieces
in the
mailing
must
have a
delivery
point
barcode.
Automation-rate
flats
need a
delivery
point
barcode
or a
ZIP+4
barcode.
All
barcodes
must
meet
placement,
size and
legibility
standards.
Software
is
available
for
printing
barcodes
from an
address
list.
Those
mailing
larger
volumes
of mail
and who
are
willing
to
invest
time
learning
more
about
preparing
and
sorting
mail
might
qualify
for
lower
postage
rates.
At least
200
newsletters,
fliers
or ads
or 500
or more
postcards,
letters
or
invoices
must be
mailed
at the
same
time.
“Bulk
mail”
rates
then
would
apply.
Some
businesses
specialize
in
designing,
preparing
and
sorting
mail.
These
businesses,
called
mail
service
providers,
can help
with a
single
part of
a
discount
mailing
or can
be hired
to
handle
the
entire
mailing:
address
lists,
managing
address
databases,
designing
and
printing
the
piece,
sorting
mail
pieces
and
“delivering”
the mail
to the
postal
service
mail
stream. |